1) Provide the Full Barber Shop Treatment
Barber shops were originally thought of as places for men to both clean up and loosen up. That tradition has been around for more than 100 years, so sticking to it is your best chance for success.
A good barbershop experience doesn’t end with the haircut. Many men these days are looking for the authentic barbershop treatment. That means that after their haircut, you should treat them to a good neck shave and shoulder massage.
The best way to give a neck shave is with a straight razor.
Top this off with quick a shoulder massage, and your clients (...)