If you’re looking at ways you can better market your healthcare practice, then you should definitely start to measure your social media campaigns, as the information to be found can be the difference between your practice being a success or a failure.
Too often, companies set up a Facebook, Twitter and LinkedIn account in order to have a presence in the social media market, but rarely update the content or manage the comments being posted on there. As a result, the presence of the said company is wasted.
Instead, evaluation should be in the form of replying to potential new patients, (...)